Will you be hooked?

It's a wriggler!

Activision's doing its level best to bring its big franchises to Kinect — other than Call of Duty, of course. After the revelation of Cabela's Big Game Hunter: Hunting Party last week we now have Rapala for Kinect, a hands-free instalment in the famous fishing franchise.

The promise of "bright arcade colours" and "fast-paced gameplay" sounds good, but less entertaining is this description of the traditionally inert fishing lures:

Additionally, all in-game Rapala branded lures have unique personalities and will communicate with hilariously entertaining jibber jabber.

In our experience, there's no such thing as hilariously entertaining jibber jabber, but we wait to be corrected when Rapala for Kinect jumps in the boat in November.

REEL IN TROPHY FISH WITH ACTIVISION’S UPCOMING RAPALA® FOR KINECT

The first controller-free fishing game coming to Xbox 360 this November

Minneapolis, MN – September 8, 2011 – Activision Publishing, Inc. (Nasdaq: ATVI) and Rapala, the world’s leading fishing brand, announced today that Rapala® for Kinect will be available this November on Kinect™ for Xbox 360®. Featuring total-body motion controls, players will be able to cast, reel, set the hook and more as though there was an actual fishing rod in their hands.

Rapala for Kinect features an arcade style fishing experience controlled completely by a player’s movements with intuitive commands that creates a sport fishing title never before seen on Kinect for Xbox 360. One to four players will compete in exciting contests in a race against the clock. Traveling between fishing hot spots will boil down to fast paced, motor mashing player versus player races. A rapid fire, forty five seconds from cast to catch, ensures fun, quick and intense angling action. Players will drop in and out of the action with barely a pause.

“Pro-anglers and family gamers will go crazy for the immersive fishing experience presented in a familiar arcade style format,” said David Oxford, Executive Vice President of Activision Publishing. “Rapala for Kinect captures a simple and straightforward aesthetic with an emphasis on play!”

The arcade sheen lends a light heartedness to the sport fishing presentation. Bright, eye catching colors and cel-shaded models are geared towards a realistic and distinct Kinect for Xbox 360 title. Humorous features add replayability and user-generated content such as recording your face to paste it onto one of the game’s boss fish. Additionally, all in-game Rapala branded lures have unique personalities and will communicate with hilariously entertaining jibber jabber. Social connectivity will extend beyond online gameplay with complete Facebook integration to share the best catches with friends.

“We’ve been incredibly pleased with the previous successes of our Activision partnership,” said Tom Mackin, Rapala. “Rapala for Kinect allows us to integrate the worldwide familiarity with Rapala into the living room in a game tailor made for a fun, family oriented, fishing extravaganza.”

Rapala for Kinect will be available this November on Kinect for Xbox 360. The game is rated E for Everyone.