News Tagged: Marketing
News: Kinect Marketing as Important as Game Design From the Start
Two worked hand-in-hand
Games and marketing need each other to survive, but that doesn't mean they always see eye-to-eye. In his keynote speech at the MI6 developer's conference, Kinect project leader and Microsoft creative director Kudo Tsunoda likened the two departments to cats and dogs, but said they both collaborated to turn the sensor into a success. We became a lot more inclusive about how.. Continue Reading »
News: 2K Confident Carnival Games Can Recreate Wii Game's Sales
We'll soon find out
2K's Carnival Games: In Action is the first entry in the publisher's super-successful casual gaming series to reach Xbox 360. With 7m copies sold around the world since 2007, 2K is hoping the franchise will be able to tap into an emerging market: Kinect families. 2K's marketing manager Simon Turner spoke to MCV about the publisher's hope for the title, due out in Europe on.. Continue Reading »
News: Kinect Isn't Used for Targeted Advertising, says Microsoft
Confusion reigns
Last week, the Wall Street Journal interviewed Xbox's chief operating officer Dennis Durkin about the potential for Kinect to deliver personalised advertising into the home, with Durkin reported as saying: We can cater which content we present to you based on who you are. How many people are in the room when an ad is shown? How many people are in the room when a game is being.. Continue Reading »
News: Microsoft to Throw $500m at Kinect Marketing Campaign
Bigger spend than the Xbox 360 launch
We're just weeks away from Kinect's North American launch, so news that its high-profile marketing campaign is about to kick in shouldn't raise too many eyebrows. The names and numbers attached to that campaign might surprise some though, with a reported $500 million being spent to get the Kinect brand familiar to... well, everyone. The campaign will span the.. Continue Reading »
