Advergaming Gets Cool
Red Bull Media has announced that they currently working with Austrian developer Bongfish on a new Kinect-based Xbox Live Arcade title.
Red Bull Crashed Ice Kinect is a take on the popular real-life extreme ice skating feats found in the Red Bull Crashed Ice event. In case you haven't heard of it, the Crashed Ice series sees real-life ice skaters being pitted against each other at the top of what is essentially a 500 metre downhill ice run. They have to fight their way through a course that features chicanes, rollers, and jumps, in order to get to the finish line first. Billed as the World's "most extreme winter sport" - it seems like a perfect fit for a videogame.
The new title will contain five authentic Red Bull Crashed Ice tracks, allow Xbox Live multiplayer play and of course, is designed for Kinect. A few party modes will be thrown in for good measure, and if you want to get a little physical in your lounge, a split-screen mode is included.
There's no release date as yet but the game is expected to hit before Christmas, and will be playable at PAX in a few days, so expect to see more as the week progresses.
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