News Article

Strong Kinect Sales Help Microsoft to 50% More Profit

Posted Fri, 29 Apr 2011 by James Newton

Ching ching ching

Ching ching ching

Shake your money maker

Microsoft has just announced its financial results for the first 3 months of 2011, and its Entertainment & Devices Division (EDD) has reported big increases in revenue and profit, thanks in part to the success of Kinect and the new Xbox 360 S.

The division posted a 50% jump in profits, raking in $225m in a three month period. The growth is partially attributed to Kinect, which shifted 2.4m units to bring the worldwide installed base up to around 10.5m sensors.

Microsoft predicts EDD revenues to increase a further 25% in the next three months, bringing it somewhere in the region of $2.4 billion. To get there it's going to have to sell a lot of sensors.


Tags: Kinect, Sales, Wowza, Profits.

User Comments


1. dominion United States 30 Apr 2011, 05:06 BST

Microsoft needs to bring some games that actually peek the interest of the overall market. I really havent seen anything that great with it yet.

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