News Article

Selfridges and Kinect Contest Combines Dance and Style

Posted Tue, 22 Mar 2011 by James Newton

Pillars in autumn

Pillars in autumn

Battle, dance, win an Xbox

Last year we saw Selfridge's and Xbox team up to let youngsters play Kinect Adventures in the shop window, and now the two brands are set to combine again for a contest next month.

In an effort to publicise the store's new season menswear collection, 7th April sees the Style Mash Up come to London with drinks, music and a performance from a "top street dance crew". Attendees will get the chance to battle with the group, with a 4GB Xbox 360 console and Kinect sensor available as the top prize.

If you fancy trying to win yourself a Kinect and console, you'll want to email with your full name and postal address. Good luck!

Selfridges has got the new season covered with Style Mash Up, showcasing the latest Menswear Street collections at Selfridges London on Thursday 7 April between 6 – 9pm.

Sip Tails Mai Tai cocktails or Windhoek larger, shop Firetrap, Superdry, Lee, Levi's, Adidas , Fly 53 and Penguin, and pick up style tips from our exclusive spring/ summer 2011 menswear runway show.

During the night there will be performances from a top street dance crew and the opportunity to battle for the chance to win a Kinect sensor and 4GB Xbox 360 console from Microsoft worth over £200 in the VIP gaming corner.

Spend over £100 in Menswear Street and you will receive a complimentary t-shirt or tote bag customised in your choice of four designs by graffiti artist Mysterious Al and his crew, ready within 30 minutes of purchase.

Plus your name will be entered into the Style Mash Up prize draw for the chance to snag an exclusive Ray-Ban branded Fender Stratocaster worth over £500 and two VIP tickets to the Camden Crawl which include exclusive access to the invitation only Ray-Ban festival sessions.

To confirm your place at Style Mash Up please email your details including your full name and postal address to .*

*Please note that tickets are limited and will be distributed on a first come first serve basis.

Tags: UK, Kinect, Events.

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