News Article

Strong Kinect Sales Help Microsoft Post Record Profit Growth

Posted Fri, 28 Jan 2011 by James Newton

Sales of these helped Microsoft make money

Sales of these helped Microsoft make money

Sensor sales see success

Microsoft recently announced its quarterly profit reports, and the launch of Kinect helped the company's entertainment division post earnings of $3.7 billion in the three month period: that's a 55% increase on the same period in the previous year. Not bad.

Sales of the Xbox 360 itself were up 21% year-on-year, no doubt helped by the sleek new S consoles and bundles with Kinect. While the figures don't contain any specific figures about Kinect itself, Microsoft's Chief Financial Officer Peter Klein is seemingly surprised by the sensor's success:

We are enthusiastic about the consumer response to our holiday lineup of products, including the launch of Kinect. The eight million units of Kinect sensors sold in just 60 days far exceeded our expectations.

Good work, Microsoft: now how about some games?


Tags: Microsoft, Industry, Profits.

User Comments


1. Madgame United States 28 Jan 2011, 14:12 GMT

"Good work, Microsoft: now how about some games?"
That sums it up right there. Congratulations to MS for a huge launch success with Kinect, but now it's time to deliver with software. We need some more info on the titles announced at TGS, and I hope (confident?) they have a few surprises planned also.

We're waiting.


2. Magi United States 28 Jan 2011, 20:59 GMT

Developers that didn't "buy in" initially are probably scrambling to get in on the Kinect's success. Hopefully this doesn't mean more rushed-to-sales shovelware.

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